Arbor Month 2017 – Food & Trees for Africa (FTFA) launches new programme with innovative social tech

Fundraising for communities and the environment using integrated Social Media Platform

On 01 September 2017, as part of their Arbor Month campaign, Food & Trees for Africa (FTFA) will be launching a first-of-its-kind social media platform to raise money for the environment and communities in South Africa.


Whilst seen elsewhere in the world, this will be a first within the Non-Profit sector in South Africa (Potentially Africa). It is also fitting that it will be launched on the new DotAfrica Top-Level Domain: trees.africa
The trees.africa micro-site will integrate with Facebook and Twitter to allow users to call out their friends for light-hearted misdemeanors and #SetItRight by contributing towards planting food forests in South African townships.

FTFA will also be launching their new Food Forests Programme. The high-density planting method will provide self-sustaining mini-forests which include fruit and indigenous trees, nut trees, perennial berries, herbs and legumes. The idea is to make South African communities more food secure while contributing to the fight against global climate change.

Chris Wild, Executive Director of FTFA said, “The idea behind the campaign is to have a little fun while raising money for a good cause. It’s also been great to look at Social Tech that improves our townships and communities.”

News Tag, Trees in Shared Spaces
Previous Post
Planting a Legacy this Arbor Month
Next Post
Konica Minolta Greening South Africa This Arbor Month

Related Posts

550 Trees for East London Schools

On the 8th of May schools in Needscamp, Potsdam and Mdantsane (near East London) excitedly received deliveries of fruit and indigenous shade trees for planting on their properties. The following day, 9th May, staff from the East London Konica Minolta…

The Mandela Rose

On the 8th of February 2018 the Nelson Mandela Foundation together with Keith Kirsten launched the Mandela Rose, developed in honour of our late president. It was a moving day at the Nelson Mandela Centre of Memory, where struggle stalwarts,…

Planting a Legacy this Arbor Month

14,137 Trees and Counting – Planting a Legacy this Arbor Month – 2017 – Food & Trees for Africa JOHANNESBURG – September 01 2017 – The 1st of September, Arbor Day, will see Food & Trees for Africa (FTFA) and…

Importance of Trees For Air Quality and World Lung Cancer Day

For six years, every August 1st, organizations, patients, caregivers, medical professionals and more commemorate and support World Lung Cancer Day to raise awareness of lung cancer while working toward making lung cancer a chronically manageable disease. To celebrate World Lung…

The Success of “Mam Vi”

Violet “Mam Vi” Mabaso is an entrepreneur in Alexandra Township in Gauteng, who is an integral part of the Molobanyane Co-operative. The co-op was started 5 years ago and she has been the secretary since 2012. While part of the…
Team work FTFA reflects on 2020

Food & Trees for Africa Reflects on 2020

“At the beginning of lockdown, people didn’t know where their next load of seeds was going to come from. We touched a lot of lives and to be part of that was an honour.”Ntuthuko Mathabela, Trees and Carbon Programme Coordinator…
keyboard_arrow_up