Extended partnerships with Food & Trees for Africa shows greater reach can effect positive change in more communities.
Konica Minolta Indaba, an authorised dealer of Konica Minolta South Africa (KMSA), has joined the KMSA tree-donation initiative and strengthened its commitment to environmental sustainability. The partnership, now in its eleventh year, sees KMSA, a division of Bidvest Office (Pty) Ltd, partner with Food & Trees for Africa (FTFA). FTFA is an organisation dedicated to addressing food security and environmental sustainability, while also emphasising education and skills training.
The tree-planting ceremony was held on 19 February 2019 at Tshegofatsong Special School in Mamelodi East, where pupils enthusiastically came together to plant trees. The initiative served to educate pupils on the importance of protecting the environment and the benefits of minimising our carbon footprint.
“These types of initiatives are business imperatives,” said national marketing co-ordinator for KMSA, Ritchi Smith. “Konica Minolta Indaba joining the initiative shows growth in awareness around environmental sustainability. As more people join corporate social initiatives like this, we can reach more communities in need.”
“We are able to continue to green communities that need it most through the support of sponsors like KMSA. The company has enabled us to respond to thousands of applications for fruit and shade trees over the past eleven years,” said Emily Jones, trees and carbon programme manager at FTFA.
“These efforts strengthen Konica Minolta’s global sustainability vision,” explained Smith. “This vision has recently earned Konica Minolta, Inc. a Gold Level Recognition Medal in the EcoVadis 2018 sustainability ratings for three years in a row, which places Konica Minolta in the top two percent of suppliers and reflects its corporate philosophy, which drives all of the corporation’s day-to-day business practices. Konica Minolta was also listed among the 2019 Global 100 Most Sustainable Corporations in the World. This is the second time that Konica Minolta has been included on the prestigious Global 100 list.”
KMSA has donated a total of 42,218 trees, including 4,600 bamboo and 124 tree-equivalent Spekboom, both of which are particularly effective at removing carbon from the atmosphere.
The planting has offset an estimated 15,578 tons of CO2e (carbon dioxide equivalent), enabling KMSA to achieve carbon-neutral status, mitigate global warming, and improve air quality. This is in line with its broader commitment to sustainable business practices.
The tree donations will also help prevent water overflow and erosion, while the fruit trees planted will support food security in South Africa.
“Plants and trees are lifeblood of humanity,” said Smith. “They give us the oxygen we breathe, the food we eat, our shelter and shade. KMSA is excited to continue this partnership with its authorised dealers and FTFA as together we can impact many more lives.”
KMSA’s ongoing tree donation has reached 787 beneficiary organisations, including 757 schools and 30 community centres, as well as 11,639 homes. With the programme’s focus on sustainability, 129 community educators have been trained through the tree-planting activities and are now empowered to take the initiate forward across the country.
